Step into comfort. Support that moves with you.
Soul Insole is a globally recognized brand specializing in innovative foot health solutions. Known for its patented micro-size Shoe Bubble orthotic, the company has helped restore comfort and mobility to over 1 million feet worldwide. These unique insoles are designed to fit seamlessly into dress shoes, sandals, and athletic shoes, making them a versatile solution for everyday foot pain and long-term support.
Founded by Laina Gossman, with a background in kinesiology, biomechanics, and orthotic design, Soul Insole began its journey in San Diego and quickly gained traction after a successful Kickstarter launch in 2016. Today, it stands as a leader in accessible, effective, and high-quality orthotics, trusted by customers across the globe.
More than a foot health company, Soul Insole is a women-owned, eco-conscious business. Its products are vegan, cruelty-free, fair-trade, and packaged using recycled materials — reflecting a commitment to sustainability and social responsibility. The brand also actively supports a range of charitable organizations, reinforcing its mission of giving back.
✨ Why Soul Insole Stands Out
Patented micro-orthotic design for all shoe types
Scientifically engineered for pain relief & arch support
Over 1 million satisfied users worldwide
Recognized by BuzzFeed, Amazon, and Business Insider
Women-owned, eco-conscious, and socially responsible
Now available in the UAE, Soul Insole brings world-class comfort and innovation to a new market — helping people walk better, feel better, and live better.