The Men’s Edit

36% off
HernoBrown ParkaMen $673.00$1,061.00
36% off
HernoGray CoatMen $724.00$1,143.00
35% off
HernoBlack BomberMen $524.00$818.00
35% off
HernoBeige BomberMen $524.00$818.00
36% off
36% off
36% off
HernoBlue CoatMen $724.00$1,143.00
36% off
HernoBlue ParkaMen $673.00$1,061.00

Just under ten thousand pieces, and priced more approachably than the women's side: half sit below $248. North Sails and Tommy Hilfiger do the heavy lifting in everyday clothing, with Calvin Klein close behind - nearly five hundred North Sails items alone. Dolce & Gabbana is the largest single house at around sixteen hundred pieces, spread across accessories, shoes and shirting.

The upper end is deliberately narrow. Brunello Cucinelli for knitwear and soft tailoring, Valentino Garavani and Gucci for shoes and leather, Thom Browne and Ferragamo in smaller numbers. A quarter of the edit runs above $520, so the step from staple to statement is a clear one.